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Some of what we've done

Since 2008 we've delivered over 500 projects for clients across Europe, and developed a powerful campaigning and fundraising platform called Impact Stack.

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Some selected Case Studies

A case study of Lily and her kids

Shelter: welcome journeys to convert and keep donors

Engaging email and post content to achieve two different objectives

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Looking over a shoulder to someone viewing a Versus Arthritis web page

Versus Arthritis: engaging integrated email journeys

Designing supporter journeys that recruit and retain donors

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A lead generation diagram

St Mungo's: Facebook lead generation for online fundraising

How we helped St Mungo's gain 26,800 new leads in 3 months,

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A landing page where people can say why they play the Shelter lottery

Shelter: a welcome journey to boost lottery player retention

How we designed and tested new welcome communications for lottery players

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Save our stories

New Internationalist: audience-focused fundraising

Creating a communications strategy for their successful Crowdfunder campaign

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A diagram of a supporter strategy

Shelter: research into movement building

Researching how campaigning organisations are building their supporter bases.

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Someone writes down a supporter journey while looking at a tablet

Our Fish: list building and technology in four languages

Kick starting campaigns by delivering strategy, technology and execution.

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Action Template

Designing and building highly effective online action pages

More onion has designed, built and optimised over 100 online action pages over the past ten years.

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Amnesty International Supporter Journeys Brainstorm

Amnesty International UK: Supporter journeys

We supported Amnesty International to design strategically-driven, integrated supporter journeys to welcome new supporters, convert supporters to donors, and to reactivate inactive contacts.

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Participants in a training

Training & capacity building

Training and capacity building to level up your knowledge and skills, and build a shared understanding of best practice across different teams.

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End the Cage Age European Citizens' Initiative

End the Cage Age campaign

Collecting over 1 million signatures across the EU to end Cage Farming

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Freedom from Torture: integrated supporter journeys

Growing their supporter base, campaigning, and recruiting donors.

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Independent Age: opt-in optimisation & supporter engagement

Optimising forms and developing supporter journeys, in preparation for GDPR.

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Bat Conservation Trust: improving volunteer experience and diversity

Improving web and email experiences, plus research and recommendations on diversity.

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Digital campaigning platform for four paws

A digital campaigning platform that is operated in 9 countries and has recruited over 2 million contacts.

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CARE International UK: winning campaigns and recruiting donors

Generating, engaging and converting leads through personalised, integrated supporter journeys

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Unlock Democracy donation page

High conversion donation pages

More onion has designed, built and optimised over 100 donation pages and payment forms over the past ten years.

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