Digital advocacy has matured. It’s time to reassess the value of tactics, refresh the options and focus on good strategy and practice.
Over 100 NGOs took part in the Impact Stack survey into the future of digital advocacy, sharing their insights into how they're currently using digital tools to mobilise support for their campaigns, and what they think is working.
In this report, we share the results of our survey, campaigner inbox analysis and interviews with campaign targets about the experience of being on the receiving end of supporter mobilisation.
The report draws out suggestions of how the campaigning sector can raise our collective game and drive more impact with better, fewer and more varied message to target actions, and a wider range of engagement actions for richer supporter experiences.