Dates:
Tuesday 21 & Wednesday 22 April, 2026
Wednesday 01 & Thursday 02 July, 2026
Wednesday 18 & Thursday 19 November, 2026
Please note: this training takes place over two consecutive morning sessions, you must be available for both dates to attend.
Time: 09:30-13.00 (GMT/BST)
Venue: Zoom
Price: £360/€420 + VAT
This was an excellent session, full of useful tips and tricks with the opportunity to put these into practice creating our own supporter journeys. It was also great to share ideas with peers from other organisations. Would thoroughly recommend.
The training
In this fully interactive training, More Onion experts will help you to design rich and effective supporter journeys. Whether you're new to supporter journeys design, or looking to refine journeys you're already running, this session is for you. The learnings will apply to all types of supporter journeys.
What we'll cover
Setting strong objectives and metrics
It's crucial to have a clear objective for your supporter journey. You'll learn how to set objectives that suit your needs, and choose metrics that clearly show whether you have achieved your goals.
Key principles for great supporter journeys
You'll discover the foundations for building a strong supporter journey, whether your aim is to introduce your audience to a new issue, make a political impact or raise money.
Understanding and segmenting your audience
Do you really know your audience? What motivates them? What communication style do they like? You'll explore ways to provide tailored, audience-focused content without going down the segmenting rabbit hole.
Enriching your journeys through engagement actions
The most overlooked element of any successful journey; you'll learn why engagement actions are key building sustained engagement. Discover how to come up with ideas to suit your objectives, whether it's education on an issue, building empathy, gathering data and much more.
This training reshaped the way I was approaching supporter journeys, and gave loads of practical strategies to take back to the team.
Who the training is for
This training is designed for anyone working in the charity or not-for-profit sector who wants to know more about designing and implementing effective supporter journeys. Campaigners, fundraisers, communicators, innovators and beyond will benefit from this session. This training is valuable to professionals at all stages of their career, from entry level to leadership.
You don't need any prior experience of building supporter journeys.
It is offered exclusively for people working for a charity or not-for-profit.
How it will work
This training series will consist of two half-day sessions using virtual meeting platform Zoom. There'll be a mix of expert input from More Onion experts, practical exercises, group work and discussion with other trainees, plus personal reflections after the sessions to help you make the most of the contact time.
Got questions? Feel free to reach out at charlotte@more-onion.com.