Due to unforseen circumstances, the December training dates have been postponed. You can use this form to sign up for our next training dates on April 21/22, 2026. All existing bookings will have their place transferred to this next date.
Date: Tuesday 21 and Wednesday 22 April, 2026
Time: 09:30-13.00 (GMT)
Venue: Zoom
Price: £360 + VAT
Terms and conditions can be found here.
The training
In this fully interactive session, More Onion experts will help you to design rich and effective supporter journeys. Whether you're new to supporter journeys design, or looking to refine journeys you're already running, this session is for you. The learnings will apply to all types of supporter journeys.
What we'll cover
Setting strong objectives and metrics
It's crucial to have a clear objective for your supporter journey. You'll learn how to set objectives that suit your needs, and choose metrics that clearly show whether you have achieved your goals.
Key principles for great supporter journeys
You'll discover the foundations for building a strong supporter journey, whether your aim is to introduce your audience to a new issue, make a political impact or raise money.
Understanding and segmenting your audience
Do you really know your audience? What motivates them? What communication style do they like? You'll explore ways to provide tailored, audience-focused content without going down the segmenting rabbit hole.
Enriching your journeys through engagement actions
The most overlooked element of any successful journey; you'll learn why engagement actions are key building sustained engagement. Discover how to come up with ideas to suit your objectives, whether it's education on an issue, building empathy, gathering data and much more.
Who the training is for
This training is designed for anyone working in the charity or not-for-profit sector who wants to know more about designing and implementing effective supporter journeys. Campaigners, fundraisers, communicators, innovators and beyond will benefit from this session. This training is valuable to professionals at all stages of their career, from entry level to leadership.
You don't need any prior experience of building supporter journeys.
It is offered exclusively for people working for a charity or not-for-profit.
How it will work
This training series will consist of two half-day sessions using virtual meeting platform Zoom. There'll be a mix of expert input from More Onion experts, practical exercises, group work and discussion with other trainees, plus personal reflections after the sessions to help you make the most of the contact time.
Got questions? Feel free to reach out at charlotte@more-onion.com.
Note: for organisations based outside of the UK, we are able to issue invoices in Euros, in which case a single training is €420 + tax
What previous attendees had to say
"This training reshaped the way I was approaching supporter journeys, and gave loads of practical strategies to take back to the team." Faheemah Nagdee, Bite Back
"This was an excellent session, full of useful tips and tricks with the opportunity to put these into practice creating our own supporter journeys. It was also great to share ideas with peers from other organisations. Would thoroughly recommend." Lindsay Coyle, RNIB