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Optimising email opt-ins, front cover

 

What you can expect

Managing opt-ins is something that many organisations are thinking a lot about right now. And with good reason. With the EU General Data Protection Regulation coming into effect May 2018, it’s more important than ever that you have the unambiguous and active consent of supporters to email them.

In this 20 page report we share with you some ideas for what active opt-ins could look like within your campaigning and fundraising forms and how you can test and optimise them. This is the third edition of the report, released January 2018, containing updated information and extra test results. 

Complete the form below and we’ll send you the report right away.

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