Tools are just the vehicle, not the road

What makes a website awesome?

Is it really the PHP, Python or Rhuby stuff working behind the scene that accomplishes your goals? Do you believe switching to another CMS is going to solve all the problems of your current website?

Most people think about Tools when they think about the quality of a website. But - to further use the metaphor of the title - even the greatest vehicle is not going to drive to the right street without you knowing where to go.

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